Privacy Policy

La Ei UK is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you use our classified ads platform.

Last Updated: December 2025

1. Introduction

This Privacy Policy applies to all users of La Ei UK (laei.uk), including visitors, registered members, and advertisers. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our platform, you consent to the collection and use of your information as described in this policy. Please read this document carefully to understand our practices regarding your personal data.

2. Information We Collect

2.1 Information You Provide

We collect information that you voluntarily provide when using our services:

• Account Information: Name, email address, phone number, and password when you register
• Profile Information: Profile picture, location, and any additional details you choose to add
• Listing Information: Titles, descriptions, prices, photographs, and contact details in your advertisements
• Communications: Messages sent through our platform, support enquiries, and feedback
• Payment Information: Billing details when purchasing premium services (processed securely by payment providers)

2.2 Information Collected Automatically

When you visit La Ei UK, we automatically collect certain technical information:

• Device Information: Browser type, operating system, device identifiers, and screen resolution
• Usage Data: Pages visited, time spent on pages, click patterns, and search queries
• Location Data: Approximate geographic location based on IP address
• Cookies and Tracking: Information collected through cookies, pixels, and similar technologies
• Log Data: IP addresses, access times, referring URLs, and error logs

2.3 Information from Third Parties

We may receive information from:

• Social media platforms if you choose to link your accounts
• Payment processors regarding transaction status
• Analytics providers about platform usage patterns

3. How We Use Your Information

3.1 Primary Purposes

We use your personal information to:

• Create and manage your account
• Publish and display your classified advertisements
• Facilitate communication between buyers and sellers
• Process payments for premium services
• Send important notifications about your account and listings
• Respond to your enquiries and provide customer support

3.2 Platform Improvement

We analyse data to:

• Improve our platform features and user experience
• Develop new services and functionality
• Monitor and enhance platform security
• Detect and prevent fraud, spam, and abuse
• Generate anonymised statistics and insights

3.3 Marketing Communications

With your consent, we may send:

• Promotional emails about new features and services
• Newsletters with marketplace tips and highlights
• Special offers and discounts on premium listings

You can opt out of marketing communications at any time through your account settings or by clicking the unsubscribe link in our emails.

4. Legal Basis for Processing

We process your personal data based on:

• Contract Performance: To provide our services and fulfil our agreement with you
• Legitimate Interests: To improve our platform, prevent fraud, and ensure security
• Legal Obligations: To comply with applicable laws and regulations
• Consent: For marketing communications and optional data processing

5. Information Sharing and Disclosure

5.1 Public Information

When you post a classified ad, certain information becomes publicly visible:

• Listing title, description, and photographs
• Price and location (city/region level)
• Contact information you choose to display
• Your public profile name

5.2 Third-Party Service Providers

We share information with trusted partners who assist in operating our platform:

• Cloud hosting and storage providers
• Payment processing services
• Email delivery services
• Analytics and performance monitoring tools
• Customer support platforms

These providers are contractually bound to protect your data and use it only for specified purposes.

5.3 Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes or government requests
• Enforce our Terms and Conditions
• Protect the rights, property, or safety of La Ei UK, our users, or the public
• Investigate potential violations or fraud

6. Data Security

We implement comprehensive security measures to protect your personal information:

• Encryption: SSL/TLS encryption for all data transmission
• Secure Storage: Encrypted databases with restricted access
• Access Controls: Role-based permissions for staff accessing data
• Regular Audits: Security assessments and vulnerability testing
• Incident Response: Procedures for detecting and responding to data breaches

While we strive to protect your data, no method of transmission or storage is 100% secure. Please use strong passwords and protect your account credentials.

7. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services and maintain your account
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Maintain business records as required by law

Inactive accounts may be deleted after 24 months of inactivity. You can request account deletion at any time.

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data
• Right to Restriction: Limit how we process your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to certain types of processing
• Right to Withdraw Consent: Withdraw consent for consent-based processing

To exercise these rights, please contact us at admin@laei.uk. We will respond within 30 days.

9. Cookies and Tracking Technologies

9.1 Types of Cookies We Use

• Essential Cookies: Required for basic platform functionality
• Performance Cookies: Help us understand how visitors use our site
• Functionality Cookies: Remember your preferences and settings
• Advertising Cookies: Display relevant advertisements (with consent)

9.2 Managing Cookies

You can control cookies through your browser settings. Note that disabling certain cookies may affect platform functionality.

10. International Data Transfers

Your data may be processed in countries outside the UK. When transferring data internationally, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the UK Information Commissioner's Office.

11. Children's Privacy

La Ei UK is not intended for users under 18 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes via email or platform notification. The "Last Updated" date indicates when the policy was last revised.

13. Contact Us

For questions, concerns, or requests regarding this Privacy Policy or your personal data:

• Website: laei.uk
• Email: admin@laei.uk

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe your data protection rights have been violated.

Your privacy matters to us. Thank you for trusting La Ei UK with your personal information.